Uta Pippig/Take the Magic Step™ was named one of the world’s best rebrands in the second annual ReBrand 100 Global Awards announced. ReBrand 100™ recognizes the world’s most effective rebrands: the repositioning, revitalizing and redesign of existing brand assets to meet strategic goals. The rebrand of Uta and her program Take the Magic Step,™ done by Hill, Holliday’s Design group, encompasses a new positioning, look and feel, and companion brochures. The brand design is being extended throughout her marketing communications.

“The strongest brands in the world are relevant, credible, differentiated and sustainable,” said Po Cheung, Managing Director of FutureBrand in China and 2006 ReBrand 100 juror. “Winners of the 2006 ReBrand 100 Awards embody these qualities and have a positive impact on the businesses of their brand holders.”

To select the winners, an international jury reviewed the “before” and “after” scenarios of each brand transformation – a process unique among marketing, design and business award competitions. Eligible projects consisted of rebranded products, services, companies, non-profit organizations, individuals, cities, countries, buildings and interior environments launched anywhere in the world between January 2003 and September 2005. Winning rebrands range from a single brand component such as a website or packaging, to enterprise-wide initiatives.

Winning rebrands serve as inspiration and learning tools by becoming part of an online repository at www.rebrand.com, the only source for case studies and programs focused on effective rebrands.

About ReBrand 100™

The ReBrand 100™ Global Awards recognize the world’s most effective rebrands: the repositioning, revitalizing and redesign of existing brand assets to meet strategic goals. Organized by ReBrand™, the only source for case studies and programs focused on effective rebrands, ReBrand 100 is directed by Anaezi Modu and juried each year by an international panel. The Center for Design & Business is a founding sponsor of ReBrand 100. The 2007 ReBrand 100 entry deadline is September 27, 2006. For entry and sponsorship information, and to learn best practices from winning case studies, visit www.rebrand.com.

All trademarks, service marks and company names are the property of their respective owners.

Contacts: Terri Jackson for Take the Magic Step™ 561.544.4618 uta@takethemagicstep.com

Karin Pespisa for ReBrand 978.897.3994 karin@trendPR.com